My story so far...
Born in Kolkata in a humble environment, I have always found ways to express myself. In the early years of schooling at Ashok Hall Girls School, scholastics took a backseat to Sports, Arts & Crafts and Friends. I did, however, take a keen interest in computer science, in particular, the world of graphics and web design.
A web designing job at Iris Communications, while I was still in college, truly began my career. A move to Mumbai was next, as were two jobs simultaneously – a senior web designer at the Times of India and a job with Film publicity Design (Rahul Nanda).
The entrepreneur in me took over at this point, and I gave up the safety of these jobs to start a small web development company, Techshastra (I) Pvt Ltd, with my business partner, Nishith Shah. Our first major project, SRKWORLD, was visualised as an entertainment forum for the Indian entertainment industry, meant to provide a cohesive interactive platform for artists, fans and events, and was spearheaded by Mr Shah Rukh Khan. We adopted this turnkey project to build-operate and transfer. Right from recruitments, infrastructure development, conceptualisation, design, and development, to the launch and portal management. The portal launched on 14 November 2000, and in 5 short months registered over 1 Lac srkworld netizens.
Besides developing applications, e-commerce and entertainment websites, Techshastra was also one of the earliest technology companies to delve into the now well known “New Media” world, and specialized in developing SMS based solutions. On the subject of media, in 2003 I had the pleasure of handling international marketing for Chokher Bali, and subsequently worked as an assistant script supervisor for the movie Raincoat
This international experience led to the launch of Techshastra’s New York office. After successfully expanding TechShastra, we launched Mediacurry.tv, an in-house entertainment portal and new media content aggregating and powering platform.
Having achieved reasonable success in our technology and new media ventures, I felt it was time to explore my artistic self once again. I started working with clay, and in keeping with always being self-taught, developed my own unique style. I believe that my understanding of forms, attention to detail, and meticulous color application brings a striking realism to my work. My medium of choice is stoneware clay, with the use of patinas, oxides, metallic paints and rich pigments. Foundational to my work is the notion of story where the personal, collective, and cultural converge. I am mostly inspired by Indian Mythology and the changing dynamics of women in Indian Society, taking a fresh approach to this genre, while relaxing myself on more generic pieces.
My prior experience with film and long-dormant fascination made me take the leap into film-making. After studying film-making in New York, in January 2009 I shot my first feature film, “It's all been arranged”. This movie traces intersecting stories exploring different aspects of love and companionship, as four friends in New York struggle to find their way through the meanders of Indian matrimony.